28.5.06

Gah

I know language evolves and changes, and words take on new meanings and implications.

But when did "architect" become a verb??!!??!!?

As in: " ... so that companies can architect and coordinate their supply chains with ... "

!!!

Corporatespeak will be the death of me, I know.

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5 Comments:

At 5/28/2006 4:26 pm , Blogger TaLieSin said...

It probably became a verb at the same time that "architectonics" became a word. Blame it on Foucault and associated French philosophers. =P

On reflection, the word does lack a corresponding verb, so maybe it's not that unreasonable. Like, you know, the use of "engineer"...

 
At 5/28/2006 8:52 pm , Blogger Ondine said...

I will comms it to the higher ups and perhaps they will ideate a little bit and then architect a policy to reduce the amount of corporatespeak. Hopefully, they will revert to me soon on the matter.

=)

 
At 5/29/2006 8:43 am , Anonymous geekgeek said...

Let's not forget other classics like "escalate".

"Revert" always cracks me up though.

 
At 6/01/2006 10:33 am , Blogger bowb said...

i know it's actually a verb, but back when i had a job, our marketing person was especially fond of saying "disseminate". i mean, it was a youth arts festival -- why was it necessary to disseminate the printed material to the kids?

oh how i loathed her.

i dreamt about you the other night. you had launched a cookie business, and you asked me what i thought of the packaging you had put together. it was quite startling: bright yellow, with lots of red beads and spangles sewn on.

 
At 6/03/2006 12:23 pm , Blogger Tym said...

My helpful MacHead friend informs me:

The OED built into Mac OS X lists "architect" as a transitive verb.

architect |??rki?tekt| |??rk??t?kt| |???k?t?kt|
noun
a person who designs buildings and in many cases also supervises their
construction.
* a person who is responsible for inventing or realizing a particular idea or project : a chief architect of the plan to slash income taxes.
verb [ trans. ] (usu. be architected) Computing design and make : few software packages were architected with Ethernet access in mind.
ORIGIN mid 16th cent.: from French architecte, from Italian architetto, via Latin from Greek arkhitekt?n, from arkhi- 'chief' + tekt?n 'builder.'


Bah, I say, bah. Even though language does evolve, and "engineer" and so on. Every time I feel the pedant in my rearing its fugly head, I remind myself to go read the Usage Note at Dictionary.com's definition of 'contact' --- and that helps to put things in perspective. Somewhat. Just a little.

bowb > Now if only I could design packaging ... you know your sister and I were once spinning dreams about running a bookstore slash cafe, right?

 

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