I wasn't about to pay $14 for Haagen-Dazs. Ben & Jerry's (almost as expensive) doesn't do a pure chocolate. Working my way down the price chain and through the ice cream freezer to the very cheapest brands of Walls, Magnolia and Kings, I was still left empty-handed. There was Rocky Road, plenty of Neapolitan and many other concoctions that ran along the lines of chocolate-chip-superfudge-chunky-chocolate-with-cookie-dough. But no plain chocolate.
Not at Cold Storage, not at NTUC. Not even the Haagen-Dazs brand.
I eventually settled for Wall's triple chocolate. As a point of comparison, it was 1.5 times the size and less than half the price of a pint of Haagen-Dazs. Admittedly it's also described on the packaging as a "chocolate and malt-flavoured ice confection".