LotR product placement madness

I rarely read McSweeney's because my brain never got into it, but samueljl points me to: "Scenes From Lord of the Rings That Might Have Been Used as Setups for Bad Commercials Had the Filmmakers Not Respected the Material By".

Excerpt:

ARAGORN: What do your elf eyes see?

LEGOLAS: There ... in the distance ... (Points excitedly) ... two arches of gold.

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