Until I got to the part where I read that to qualify for the competition, one has to insert the "Brag Badge" on one's blog.
The term "Brag Badge" instantly set off alarm bells in my head (it sounds like something out of a Bratz product line), but even it hadn't, I took one look at the badges and decided that this was a deal-breaker.
Forget it. No way was I sticking anything that ugly on my blog, just to enter a competition. (Yes, I did it here to illustrate its ugliness, but the above is a screencap from the competition website and doesn't link back to the competition.)
I understand that they need a way to track competition entries. I understand that they're trying to stamp some kind of "branding" on this activity. But the "brand" of my blog is going to last a whole lot longer than any government campaign, and I don't need to clutter it up with other people's short-lived campaign artwork (particularly when that artwork conflates "star" and "blogger" as one word, ugh). Wouldn't a simple text link do the job as well?
Corporate attempts in Singapore to target (or should I say co-opt?) bloggers have been going awry lately (see what Vanessa Tan and my brother have to say). When are PR types going to figure out that not meaningful new media publicity does not come from, in the words of Cowboy Caleb, those who "[v]alue attending blog meetups, blog events, blog outings, blog sex orgies even MORE than actual blogging anything unique and interesting that you came up with yourself"?